Our Why

Imagine a world where understanding your healthcare benefits is as simple as reading a children’s book – this is the world we aspire to create at Implico. Our name, ‘to engage and connect,’ encapsulates our core mission: to demystify healthcare communication, enabling every individual to engage with and comprehend their benefits fully.

Founder, Amy Lichtenwalter’s journey to this point wasn’t linear. It began amidst personal upheaval: a divorce, a career hiatus, and a resume that didn’t scream “industry expert.” Yet, these experiences weren’t setbacks; they were stepping stones. While underpaid and undervalued at her job, She glimpsed the exorbitant injustices within the communications sector, fueling a resolve to incite change.

Then came the moment of truth at an unemployment office, where a simple piece of advice—start your own business—struck a chord deep within her. It wasn’t just about starting a company but about igniting a movement to champion transparency and equity in healthcare communication.

At Implico, we believe that understanding your health benefits should never be a privilege. It’s a fundamental right. Our dedication transcends mere business—a heartfelt commitment to enrich lives, one clear message at a time.

Together, we are not just a team; we are advocates for change, driven by a shared belief that we can make a profound difference in the world through clarity.

We Make You Shine!

We oversee and manage every aspect of a benefit communications program, relieving you of the headache of details and deadlines. We provide you and your clients turnkey, single-source accountability, from concept to project delivery. And, our hands-on, collaborative approach will make you and your clients feel like we are an extension of your own staff. The best part? Every step of the way, you’ll get the credit — we make you shine

Why Go With Implico?

• We ask the right questions—and listen—so we can address the unique needs of your organization.
• We partner with you to develop strategic, multichannel communications campaigns and implement them in a timely and efficient manner.
• We create customized, visually appealing and easy-to-understand materials.
• We give you access to our proprietary Allegro Design Series Library that provides a creative, high-quality graphic design without a custom solution’s cost or lead time.
• We push the needle, engage employees and get them to take action.
• We get results for you, time after time!