Open enrollment season is a common stressor for brokers and employers. It’s the time of year when employees make one of the biggest decisions, not only for themselves but for their loved ones, too.
Ultimately, brokers and employers are responsible for setting the stage for this season, and effectively communicating the benefits being offered can be challenging. How does your current benefits communication strategy look?
Common Challenges During Open Enrollment
Making open enrollment season successful for both employer and employee doesn’t have to be complicated. Many of the roadblocks faced when it comes to meeting employees’ needs are common among brokers and employers.
- Low Employee Engagement: Getting employees to interact during open enrollment season is crucial to better their understanding of their benefit choices. Lack of engagement oftentimes results in uninformed decision-making.
- Lack of Understanding: When deciding which health care plan is best, understanding the jargon and complex terms used when it comes to benefits can be hard for the employee and their family. With a lack of understanding, employees are not able to fully grasp the options available.
- Information Overload: Employees comb through an overwhelming amount of information during open enrollment season. With a variety of benefits presented to them, all accompanied by fine print and complex details, it is hard for them to understand what is really being offered.
So, How Do You Improve Your Benefits Communication Strategy?
At Implico, we understand the challenges faced during open enrollment season, and more importantly, we understand how to overcome them.
Tips & Tricks for Facing Open Enrollment Challenges
- Simplify the Information: Simple is better when it comes to introducing information. Break down complex details, use visuals and ensure the language being used is clear to employees.
- Engage Early: To reach a higher engagement level, it is important to start talking about open enrollment early in the year and send out reminders often.
- Utilize Multiple Channels: Use different communication channels to reach all employees and ensure everyone has access to information in a way that is convenient for them.
Our Open Enrollment Solution
When it comes to redefining your open enrollment strategy, Implico has just the solution. We offer a variety of comprehensive open enrollment packages that help you create a clear, concise benefits communications plan.
With a multi-channel approach, you can establish a consistent and recognizable look based on your company’s branding to help engage and educate your employees. Our different packages include variations of the following features:
- Customizable benefits guides that are easy to understand and navigate
- Engaging posters, postcards and newsletters to promote open enrollment
- PowerPoint presentations that can be used in meetings – in person or virtually
- Email banners and templates for a cohesive email campaign
- Microsites, Benefits-at-a-Glance brochures, rate sheets and printed wallet cards
To learn more about the open enrollment campaign packages we offer, visit our website and see how we can help you create a benefits communication strategy that meets your needs.