Open enrollment season is one of the most important times of the year – the time of year where employees browse and select the health care benefits being offered to them. This decision is not one that is taken lightly, as their selection impacts their life and most likely their loved ones, as well.
Human Resources (HR) representatives take on a large amount of pressure during this time as effective employee benefits communication is one of the most crucial aspects that can make or break the season.
How Important Is Effective Benefits Communication?
Benefits communication is much more than simply understanding the variety of health care plans being offered to the employee – it’s being able to make an informed decision that provides stability and joy for the employee and their loved ones.
According to MetLife’s Employee Benefit Trends Study, “62% of employees say understanding how to use their benefits would give them a greater sense of overall stability,”1 and “50% say having a better understanding of their benefits…would make them more loyal.”2
It is clear when effective benefits communication is instilled, employees will be able to make empowered decisions during open enrollment and will be more loyal to the employer – it’s a win-win!
So, How Do We Improve Our Communication Strategy?
We have the perfect solution! At Implico, we offer versatile video solutions to integrate into your benefits communications strategy. Video content helps captivate and educate employees by introducing an engaging visual aspect to your messaging.
Complex topics are often hard to effectively communicate through traditional print methods, resulting in employees not fully understanding what they have access to in their health care packages. With short-form video content, these topics are more accessible to understand and memorable, helping employees retain the information they absorb.
Our video solutions can be integrated into any of our vSeriesTM products or serve as a standalone product – whatever your needs may be to improve your strategy.
To learn more about how our video content can further enhance your strategy during open enrollment, visit our website and see what all we have to offer.
1Metlife. (2023). “EMPLOYEES WHO WANT HAPPINESS AND STABILITY CAN’T OVERLOOK BENEFITS: NEW STUDY.” Retrieved from https://metlife-prod-2019.adobecqms.net/about-us/newsroom/2023/september/employees-who-want-happiness-and-stability-cant-overlook-benefits/
2Metlife. (2023). “EMPLOYEES WHO WANT HAPPINESS AND STABILITY CAN’T OVERLOOK BENEFITS: NEW STUDY.” Retrieved from https://metlife-prod-2019.adobecqms.net/about-us/newsroom/2023/september/employees-who-want-happiness-and-stability-cant-overlook-benefits/