As the annual frenzy of Open Enrollment season approaches, HR professionals, brokers and benefits administrators alike begin to prepare and brace themselves for the upcoming whirlwind. It’s the time of year when benefits communication shifts into overdrive and ensuring that employees comprehend and effectively engage with their options becomes paramount. Deadlines loom, projects pile up and the pressure to deliver clear, engaging benefits communication is palpable. In this environment, the ability to quickly turn around open enrollment projects isn’t just an additional amenity — it’s a survival strategy.
The Challenges: Time, Clarity and Engagement
One of the biggest hurdles employers and brokers face during open enrollment is the sheer volume of information that needs to be communicated in a short amount of time. The complexity of benefits options, coupled with varying levels of employee understanding, means that your open enrollment communication materials must be both comprehensive and accessible. The challenge is intensified by the fact that employees often see benefits information as a chore rather than an opportunity, leading to disengagement and, ultimately, poorly informed decisions.
Furthermore, time constraints often turn into a game of “catch up,” where last-minute changes or additional information must be integrated into existing materials. If not handled with precision, these changes can result in rushed, unclear or visually unappealing benefits communication that falls short of engaging employees. And, as any HR professional will tell you, when employees aren’t engaged, the entire purpose of benefits communication is lost.
How Implico and Quick Turns Can Help
At Implico, we’ve seen these challenges play out time and again. That’s why we’ve made quick turns a cornerstone of all our offered services. Our quick turn process was designed specifically to address the time-sensitive nature of benefits communication during open enrollment, giving you the confidence to navigate this busy season with ease. Whether it’s a benefits guide, custom website with benefits information or print collateral, our digital platform allows clients to quickly make edits to their projects, subsequently notifying our team to implement these changes faster than you can say “deductible.”
Our mission is to demystify healthcare communication and empower employees — which we believe achievable by helping you provide comprehensive, accurate and visually appealing communications when they matter most. Whether you’re a broker needing to update multiple clients’ materials or an HR professional tasked with rolling out an entire company’s benefits package, we’ve got you covered.
Think It’s Too Late? Think Again!
Worried you might have missed the chance to provide your employees with expertly crafted benefits guides for 2025? Think again — Implico takes quick turns seriously. With a record time for designing, revising and producing a fully customizable benefits guide being 7 days, we’re confident we can help you hit your open enrollment deadlines, no matter how tight the turn around.