There’s no debating the fact that when people are feeling well, they lead more productive and fulfilling lives—both at home and at work. It’s why you put together benefits packages that not only help your employees meet their basic needs for healthcare coverage, but also provide them opportunities to improve their overall health and wellbeing.
Are Your Wellness Benefits Going Unused?
In our busy world, people are often less likely to prioritize caring for their physical and mental wellbeing, which means your wellness benefits may be ignored.
Implico Communications Is Here to Help!
Implico helps you to create a wellness campaign strategy that engages your team and gives them opportunities and reminders to take the steps necessary to improve their health. Whatever it is that you’re trying to support your team members in—regular exercise, mental health, smoking cessation, weight loss, stress reduction, or something else—visibility and repetition are key.
We know that different mediums of communication connect with different people. That’s why we specialize in creating diverse and creative wellness campaigns that get your message out there, engaging those who just need the final push to take action, as well as those who are just starting to consider what steps they want to take in their wellness journey.
Launching a Diverse Wellness Campaign Strategy
Change takes time. You’ve probably heard of the “Rule of 7,” suggesting that, on average, someone needs to see a message seven times before it compels them to action. A monthly email strategy provides an opportunity for you to creatively remind your employees of a particular benefit—and the various impacts that it can have on their life and wellbeing. Monthly emails allow you to tap into a variety of different needs your employees may be considering, in a way that resonates with their priorities and compels them toward action.
A postcard is a perfect way to connect with those who just want the quick facts and reminders about how a particular benefit might impact their lives. For some, a postcard may be just the push they need to take action in their wellness journey and for others, it may provide a lightbulb moment of a necessary lifestyle shift. Postcards can be eye-catching and engaging in ways that other forms of communication are not and their impact should not be underestimated.
We know your annual benefits guide probably includes all the details of your wellness benefits, but some people might have missed them. In the midst of pouring over information regarding Open Enrollment, wellness benefits can often fall to the bottom of the list of getting people’s attention. Semi-annual mailings are the perfect place to share the specifics of wellness benefits, while people have fewer decisions to make.
Posters and Flyers
Do you have an office or company-wide challenge going on? Posters and flyers are a great way to make sure people know what’s going on AND are talking about it. Visual aids that connect and engage people are a great way to build excitement and momentum, expanding the reach of your message.
Ready to Engage Your Wellness Campaign?
You’ve already done the hard part of putting together wellness benefits to improve the health and wellbeing of your employees. Now, let Implico help you put together a strategy that includes high-quality wellness communications, at an affordable rate. Connect with the Implico team today!